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Graphic design

If you have plenty of creative ideas and artistic ideas, your graphic artist's job is right for you.

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.



Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.


Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.




A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Elements can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques. Graphic designers organize pages and optionally add graphic elements. Graphic designers can commission photographers or illustrators to create original pieces. Designers use digital tools, often referred to as interactive design, or multimedia design. Designers need communication skills to convince an audience and sell their designs.


The "process school" is concerned with communication; it highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode these message. The semiotic school treats a message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent.


Course Objectives


  • Develop skills in print and collateral, brand, packaging, and digital design
  • Conceive, develop and produce technically refined designs to meet a creative brief
  • Develop detailed knowledge of leading edge digital tools
  • Use the design process to achieve sophisticated design outcomes
  • Build industry contacts via professional placement and international exchange opportunities
  • Enhance creative skills via a sub-major from either the Communication Design stream or one of the other creative disciplines

Subject Highlights


  • Packaging Design
  • Editorial Design (for Print and Screen)
  • Promotional Design
  • Graphic & Digital Design Technologies

Course syllabuses

1.Create and manipulate Graphics

2. Design and manipulate complex layouts

3.Develope and extend design skills and graphics

4.Present a body of own creative work

5.Develope graphic practice to meet industry needs

6.Produce graphic designs for 2-D and 3-D applications

7.Produce typographic design solutions

8. Refine drawing and other visual representation tools

9. Research visual communication history and theory

10. Create mass Electronic media advertisements

11.Create mass print media advertisements

12.Create user interface

13. Implement design solutions

14.Originate and develop concepts

15. Prepare digital images for pre-press processing

16. Refine 2-D design ideas and processes

17.Refine 3-D design ideas and processes

18. Work with photomedia in creative practice